Google CEO Sundar Pichai’s plan to cut budgets has implications for different parts of the companyhave different effects. Google’s multibillion-dollar search deal with Apple to ensure dominance in the search market made Google the default search engine on the iPhone, but U.S. regulators could end the deal and Google could lose the iPhone platform. Google’s response to this situation is to increase investment in Pixel smartphone hardware, moving more developers to the hardware division to focus on the Pixel. Businesses that have been cut include Google TV and Google Assistant.
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