June 7, 2023

TTD: Cookies are no longer a panacea for precision marketing, and some companies’ non-cookie advertising activities exceed 80%

Although the abolition of cookies has been delayed by two years, Yan Renting, general manager of The Trade Desk Hong Kong and Taiwan, the world’s largest independent advertising demand-side platform (DSP), pointed out that in the martech market that emphasizes multi-channel marketing, cookies are no longer a panacea for precision marketing. Many companies’ reliance on cookies has also been greatly reduced.Cross-channel tracking is impossible, third-party cookies are declining in the marketing industry, and cross-channel first-party data solutions are on the rise

Ewen Eagle

I am the founder of Urbantechstory, a Technology based blog. where you find all kinds of trending technology, gaming news, and much more.

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