by Although the abolition of cookies has been delayed by two years, Yan Renting, general manager of The Trade Desk Hong Kong and Taiwan, the world’s largest independent advertising demand-side platform (DSP), pointed out that in the martech market that emphasizes multi-channel marketing, cookies are no longer a panacea for precision marketing. Many companies’ reliance on cookies has also been greatly reduced.Cross-channel tracking is impossible, third-party cookies are declining in the marketing industry, and cross-channel first-party data solutions are on the rise
