The iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max were officially launched in September, with the iPhone 14 Pro Max selling the most.
At that time, in the Chinese market, the price of the iPhone 14 Pro was increased by 800 to 900 yuan (about RM522 to RM587), and the price of the Pro Max was increased by 1200 to 1500 yuan (about RM781 to RM977). about RM1,302) to get it.
Now the iPhone 14 series is just over a month away from the release date.The quotations of the entire iPhone 14 series in the Chinese market have been lower than the initial price on the official website.
According to the latest Shenzhen channel quotation, the iPhone 14 Pro Max 128G gold, iPhone 14 Pro 128G gold, and purple are already lower than the official website prices, and the quotations are 8950 yuan, 7850 yuan and 7880 yuan respectively (about RM5,828, RM5,111, RM5,131).
On the other hand, the delivery time of the official website of the iPhone 14 Pro and iPhone 14 Pro Max has been significantly shortened, and the Pro series will take more than a month to get the goods when they are first sold.Now Apple China official website delivery time has been shortened to about 3 weeks。
As for the iPhone 14 and iPhone 14 Plus, due to low demand, the two models have already broken when they were first sold. The current channel quotations are 5,350 yuan and 5,970 yuan respectively (about RM3,484, RM3,887). Among them, the iPhone 14 Plus has the largest decline, and the channel price of the 128GB version is more than 1,000 yuan cheaper than the official website.
This is because the upgrade of iPhone 14 and iPhone 14 Plus is not obvious. Taking iPhone 14 as an example, it is still equipped with A15 chip. Except for the increase of 2GB of running memory and 1 more core of CPU, the appearance, battery and camera are almost the same as those of iPhone 13. Changes, and the iPhone 14 does not yet support a high refresh rate, and the charging speed is slower, these factors make the iPhone 14 unsaleable.
In addition, for Apple’s better-than-expected financial report, Apple CEO Tim Cook said that iPhone user satisfaction reached 98%, and responded to the shortage of iPhone 14 Pro.
Tim Cook said Apple has been constrained by the iPhone 14 Pro and Pro Max from the start, which has had an impact on sales. Apple is “working very hard to meet demand” and customer demand is “strong” and ultimately better than Apple expected, and he expects supply to continue to be constrained for some time.
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