Research: Apple’s TWS headset market share is expected to shrink, but still maintains the lead | Urban Tech Story

According to the IT House report, according to the market research firm Strategy Analytics releaseThe report predicts that TWS Bluetooth headsets will grow this year and 2023, with Apple continuing to lead the TWS market, but with a shrinking market share due to inflation.

In addition, factors such as the reduction in investment, human capital, and the withdrawal of global supply chains due to the new crown epidemic have inhibited the long-term potential growth momentum of the TWS headset market.

According to the report, India is the fastest growing country and region in the TWS market, and it is expected to surpass the Western European market this year and the North American market next year. Analysts believe that Apple, Xiaomi, realme, JBL, vivo, OPPO, Samsung and other major manufacturers will face the risk of shrinking the share of Bluetooth devices, and Apple is expected to still lead the TWS headset market.

（Source：Strategy Analytics）

IT Home has reported that Canalys statistics show that the global shipments of personal smart audio devices in the second quarter of this year reached 98.1 million units, a year-on-year decrease of 1.7%. The report pointed out that, as the world’s third largest personal smart audio equipment market, India bucked the trend in the second quarter, with shipments increasing by 55%, but India’s growth was not enough to offset the overall decline in the global market. Among them, the United States declined. 1% in China, down 13% in China; TWS was the only personal smart audio device category to grow, up 8% to 63 million units. The top five TWS shipments in the second quarter were Apple (27.8%), Samsung (9.3%), Xiaomi (5.3%), boAt (5.2%), and Skullcandy (4.1%).

Canalys said that Indian consumers are rapidly turning to TWS, which has led to a slowdown in the growth of the wireless neckband earphone category to 11.1%; TWS shipments in India increased by 217.9% to 7 million sets, accounting for 11% of the global market share. a record high. boAt leads the Indian TWS market with a 47% market share, while Noise and OPPO (including OnePlus) round out the top three with triple-digit growth, 508% and 583%, respectively.

(This article is written by MoneyDJ News Reprinted with permission; source of the first image:Unsplash）