by It’s been a year since Elon Musk proposed to buy Twitter for $44 billion, and six months since Musk actually took over Twitter. The old Twitter we are familiar with is dead, and today’s Twitter is a more chaotic, more dramatic and more polarized social platform under Musk’s control. Twitter has merged with X Corp., and Musk said the platform is doing well and is expected to be profitable next quarter, saying that those predictions that the platform will die have all come true. According to SimilarWeb, Twitter’s traffic last month was down nearly 8% from the same period last year, and traffic has been declining for the past three months. Daily active users of Twitter’s Android app fell 9.8% last month from a year earlier. More than half of major advertisers have stopped advertising on Twitter, according to SensorTower by Pathmatics. Only 0.2% of Twitter users pay for Twitter Blue, although the number of subscribers has increased, but it is far from making up for the reduced advertising revenue. Meanwhile, Twitter’s user experience is thought to be declining. An anonymous former Twitter employee said that Twitter today is like a plane without two engines still gliding. A big reason for its continued survival is that it has no comparable competitors.
https://www.vox.com/technology/2023/4/15/23683554/twitter-dying-elon-musk-x-company
