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In the past period of time, there have been rumors that Apple is developing its own virtual world, and the company also plans to launch a corresponding mixed reality headset product for this purpose. Zuckerberg, CEO of Meta, who actively expands the Metaverse, previously criticized Apple’s future platform as “the Metaverse should be an open platform.” It’s just that Greg Joswiak, Apple’s vice president of global marketing, mentioned in an interview with the Wall Street Journal that he would never use the term “metaverse”.
Greg Joswiak and Craig Federighi, Apple’s senior vice president of software engineering, were interviewed by The Wall Street Journal on Tuesday, and when asked about Apple’s future head-mounted display products, the two Apple executives were unsurprisingly silent. Not to mention. But when the reporter mentioned the word “metaverse”, Greg Joswiak responded quickly “it’s a word I would never use.”
While neither Apple executive has spoken about this possible future product, Greg Joswiak’s response sounded like he was mocking Meta, which was supposed to be Facebook, but Zuckerberg was determined to expand the Metaverse. After the career, he resolutely changed the company name to Meta (Metaverse in English).
Just last month, in an exclusive interview with Dutch media, Apple CEO Cook also mentioned that ordinary people may not really understand what the Metaverse is; and he also mentioned that he does not think that people should be encouraged in the future. Live a lifetime in a virtual world. Greg Joswiak’s response seemed to echo Cook’s earlier remarks.
Zuckerberg seems to be quite concerned about Apple, a possible future competitor; Zuckerberg publicly stated that the Metaverse should be an open platform, and further criticized Apple for possibly taking the opposite path from Meta. In the eyes of Apple, if Apple launches Metaverse-related products in the future, it may hurt competitors and consumers.
In this interview with The Wall Street Journal, the reporter also asked whether Apple would follow the European Union’s unified USB-C charging standard. Greg Joswiak confirmed this statement, but he did not provide any other details.
In addition, the interview also mentioned whether Apple will open the iMessage function to Android users? Craig Federighi responded that the company would never build an iMessage app for Android because Apple couldn’t make it available to Android devices without compromising the platform’s great experience.
(Source of the first picture: cut fromFilm）
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