by After Audi and Benz, luxury car brands have entered the fashion market. Ferrari recently opened China’s first official fashion online store on Taobao, and the most expensive item in the online store is a grey women’s long windbreaker worth 44,500 yuan (about HK$48,531), but Chinese netizens did not respond well. .
Ferrari Taobao store contains 186 items, including clothing, accessories and handbags, with prices ranging from RMB 630 to RMB 44,500 (approximately HK$687 to HK$48,531), and the most expensive one is worth RMB 44,500 (Approx. HK$48,531) The grey women’s windbreaker will be available for pre-sale on October 24. At present, the online store has a total of 4,283 followers, and the sales of most products are dismal.
Ferrari had announced its first high-end clothing line as early as last June, entering the fashion market in men’s, women’s and accessories. In addition to Ferrari, many car brands have joined the fashion market in recent years, including Audi’s launch of the same series of sports shoes as the Quattro sports car, Benz’s fashion brand Mercedes Originals, and Porsche’s Chinese-style stainless steel priced at US$240 (approximately HK$1,883). kitchen knife.
Ferrari chief executive Benedetto Vigna said that as the global demand for luxury goods is growing, Ferrari plans to enter the larger luxury market, with the goal of doubling its annual revenue within five years. However, Chinese netizens reacted negatively to Ferrari’s Taobao store, and some netizens advocated support for Chinese products.
source:Pandaily
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