Hong Kong called DONKI DONKI’s Japanese company “Jingan の Palace ドン‧キホーテ” intends to change the company’s official iconic character from a penguin to a new logo with the Japanese word “ド”. It is understood that the company’s CEO Yoshida Naoki did not know about this news, and the company’s official Twitter account even posted “What is the company thinking? It means that the next logo design is not clear (grass = laughing meaning)”, and then the post was deleted. delete.
This morning, the Twitter account of the DONKI Japan head office posted a post, expressing the hope that the idea of ”passion price” will be more effectively communicated to users, and the company’s penguin logo will be changed to a new logo “ド情ちゃん” (Dojo- chan), the word “ド” (pronounced: DO) is the first Japanese pronunciation of its company name.
ドンキのオリジナルブランド「热热価格」wo all 様に知ってもらいたいというSincere Nathinkingいから、この度Donki Formula キャラクターを「ドンペン」から「ド情ちゃん」にりるる事が解决いたしました.
From now on, ともぉ情ちゃんを宜しくお望い得します. pic.twitter.com/NfWFspOHVz
— Jinganの宫堂ドン・キホーテ🐧 (@donki_donki) December 16, 2022
It seems that internal employees are extremely disgusted with this change. Before this news was released, there was a post on the company’s official Twitter on the morning of December 15th, which read, “Wait ww what is the company thinking about changing the logo role? The meaning is unknown ww There is also the next logo design… 草www (editor’s note: 草 / w = the meaning of laughing)”. His post was deleted within a short time, and the official Twitter also apologized for the random post.
▲The article that appeared earlier on the official account
▲The post was deleted afterwards, and the official account also apologized for the incident
However, it seems that even the boss is not aware of the changes, and will inform the relevant departments to answer questions from netizens at 20:00 (Japan time) today (16th). Perhaps in the near future the company will have a clearer statement.
Many くの方からreactions をいただきまして, now an urgent company meetingを行なっております. At 20 o’clock, the official Twitter にて何らかのanswerをさせて顶ますのでお待ちください.
— NAOKI YOSHIDA (@NaokiYo73846593) December 16, 2022