Apple updated its App Store review guidelines this week, adding a 30% levy on iOS app ads, and Meta criticized Apple for reneging on its promises. Apple’s new ad management app regulation, the main function of this regulation is to regulate the apps that allow advertisers to buy and manage advertising campaigns. Apple stipulates that buying ads to appear in the same app (such as sales on social media apps to increase the visibility of the post) must use in-app purchases (in-app purchase), which means that these sales must let Apple 30% profit share. The new regulations will apply from iOS 16.1.
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