March 25, 2023
0103 apple app store 960 0

Apple imposes 30% fee on social platform advertising, directing Meta

Apple updated its App Store review guidelines this week, adding a 30% levy on iOS app ads, and Meta criticized Apple for reneging on its promises. Apple’s new ad management app regulation, the main function of this regulation is to regulate the apps that allow advertisers to buy and manage advertising campaigns. Apple stipulates that buying ads to appear in the same app (such as sales on social media apps to increase the visibility of the post) must use in-app purchases (in-app purchase), which means that these sales must let Apple 30% profit share. The new regulations will apply from iOS 16.1.

Ewen Eagle

I am the founder of Urbantechstory, a Technology based blog. where you find all kinds of trending technology, gaming news, and much more.

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