As an influential online shopping platform, consumers in the countries where Amazon operates are highly dependent on it, so if there is any problem, it is easy to be scrutinized. A recent class action lawsuit in the U.K. alleges Amazon favors its own products in recommendations, making consumers pay more.
The UK consumer rights group recently launched a class-action lawsuit, saying that Amazon’s Buy Box section (that is, recommending products to users) mostly displays Amazon’s own brand products, or products from sellers who use Amazon’s logistics services, rather than quality or price. to display. Representing lawyer Lesley Hannah said that as many as 90 per cent of transactions are made through the Buy Box, so many consumers may have been misled and deceived, spending more money, and this may violate competition law.
Amazon responded that they support all sellers in the UK, where more than half of the physical goods sold are independent sellers rather than their own brands, but Amazon did not directly mention whether the design of the Buy Box has a promotion function. The lawsuit seeks a total of about $1 billion in damages to consumers who have shopped on Amazon since October 2016.